How to Make Baby Sleep Better

The secret for babies to sleep more is in this type of food, according to study.

Did you forget when was the last time you could sleep a whole night? Small babies are known to interrupt their parents’ sleep, but you can help them sleep by just changing their dinner a little.

According to a study published in JAMA Pediatrics , the best way to make a baby less than six months sleep well is to incorporate solids into his dinner. The official recommendation of the World Health Organization is that babies are exclusively breastfed up to six months, but this new research suggests otherwise.

The dream of babies

As per the study, researchers at the University of London, King’s College and St. George followed 1303 three-month-old babies and divided them into two groups. Babies in one group only ate breast milk , while the others also ate some solid foods . In addition, parents had to fill out questionnaires each month until their children turned one year old, and after that every three months until the children were three years old.

This is how they discovered that children who ate some solids not only slept more, but that they woke up less frequently and had fewer problems sleeping than those who only drank milk.

While the revelations seem promising, the differences between the groups of babies were not very large. On average, children who ate solids slept 16 minutes more per night than those who only ate milk. However, while it seems little, two more hours of sleep a week can make a big difference for parents.

While the research contradicts WHO recommendations, according to a BBC interview with Dr. Mary Fewtrell, a nutrition leader at the Royal College of Paediatrics and Child Health, those guidelines are under review at the time. However, that does not mean that, if you have a baby, you can incorporate solids into their diet, it is always best to consult a doctor before making any changes in the children’s diet.

What can babies eat?

The first meals of a baby can include the following foods:

  • Fruit and vegetables boiled until soft, such as potatoes, sweet potatoes, carrots, apples or pears.
  • Soft fruits, like peach or melon.
  • Rice or cereal for babies mixed with milk.
  • Puree of fruits or vegetables.

It is worth remembering that before introducing a new food into the baby’s diet it is better to consult with your pediatrician to recommend the best for your particular case.

 

 

 

How to use Facebook and Twitter for Customer Service

Users and consumers are increasingly present in different social networks where, among other things, they pour their comments and opinions on the products and services they use. So, why not offer a customer service through social networks to answer your questions and demands?

Make good use of social networks for good customer service

The consumers are customers or potential customers of the brands that sell products or provide services of various kinds. The majority are users of different social networks, among which Facebook, Twitter or Instagram stand out.

On the other hand, brands increasingly aware that you have to be where the client or potential customer is, begin to have a presence with a more or less defined strategy in different social media.

Obvious to say that without an online marketing plan or a social media plan in which the objectives of the brand are defined, the target audience of the brand is defined , the actions to be developed to achieve those objectives and others, it will be difficult to achieve results online . And much less, you can offer a good customer service through Facebook or Twitter.

Good use of social networks

Of course, there is no point in trying to use social networks as a means of customer service if we do not know how to make good use of them. What does this mean?

It means that brands must be aware that social networks do not have a holiday schedule or period, as their clients probably do not. That is, you have to be prepared to receive consultations at any time. Then we will see how to solve this not to be slaves of customer service through social networks.

It means that brands must know and must be willing to listen to what their followers, customers or potential customers say about it in the different channels they have on the network.

It means that brands will have conversations with users , customers or not, on social networks, and not only will they limit themselves to publishing their contents, offers …. but they will answer your questions, queries, complaints or suggestions through the means that each network puts at your disposal.

Consumers, who in the end are the users of the networks, want to know that the brands listen to them and take into account their concerns, doubts or suggestions.

That said, let’s see how a brand can use media such as Facebook and Twitter to provide a good customer service in these social networks.

Customer service through Facebook

On the basis that social media has meant a radical change from the traditional media in terms of the fact that communication is no longer one-way , it does not make sense that we do not allow our followers to communicate with us. through our Facebook page.

Activating this option is as simple as going to the section CONFIGURATION> GENERAL> PUBLICATIONS OF VISITORS, as we see in the image. If over time we see that this action attracts spam or other comments, you can always activate the option to review the publications before they are made public on the page.

However, a good customer service will derive most of the cases that require a more elaborate response or a personalized solution to the email or to the Facebook message service itself.

Some time ago, Facebook has taken pains to facilitate this task to brands in this medium.

If a brand usually receives the same or very similar questions, it can create type responses from the option enabled for it and that is in MESSAGES, in the icon indicated with the number 1 in the image.

Once there, the option MANAGE ANSWERS, indicated with the number 2 in the image, allows you to add the most usual answers, CREATE ANSWER (number 3), and give them a title by which to recognize them to recover them quickly (number 4) and answer like this to the user either from a computer or from the Page Manager on the mobile.

Finally, there is also the option to indicate that the customer service or assistance is absent. In this way, users will know that they can not wait for an answer soon or that they should contact the company in another way if the situation requires faster communication.

Customer service through Twitter

The customer service through Twitter can be done either by responding to the tweets that arrive through mentions or through the system of direct messages. However, Twitter does not offer the possibility of saving the most common responses as in Facebook, at least for now.

The first option is the least recommended in most cases, given the limitation of characters of each tweet and also, because there will be cases in which it is not interesting for the response to be public.

Direct messages on Twitter

But how can we receive messages from accounts that do not follow us? As is well known, Twitter only allows the sending of direct messages to the accounts that we follow. However, there is the possibility of activating the option to receive direct messages from any account without having to follow it for it.

To do this you must enter https://business.twitter.com/i/settings/support and activate the “Direct Messages” box as shown in the image.

Customer service hours on Twitter

It is also through that same url, where we can activate the option “Support account”, which will show in the biography of the account that this Twitter profile “provides assistance”.

How it looks in the image, once activated that option, you can choose the time and days in which the Twitter account provides assistance to the user.

Feed back through customer service in social networks

In Mglobal Reasonable Marketing we manage the social media of a well-known entertainment brand and one of its strong points is customer service , not only through its social networks but also through email.

A good customer service , be it through the channel (telephone, email, social networks …) is an ideal way to get feedback on the product sold or service provided . The many queries, complaints, doubts or suggestions raised by users to the brand through their communications have served and serve to have improved its product.

Keep calm and education before a client or user angry, rightly or wrongly, it means most of the time that user ends up calming down and thanking the attention that was given. For this to be the case, having a crisis management protocol is basic and, in addition, a fundamental element of any Online Marketing Plan worth its salt.

A good customer service implies an active listening also on social networks .

Subtitling Videos with the help of speech recognition technology

Nowadays subtitling online videos is a growing practice, not in vain. YouTube offers the option of automatic subtitling even when it is not 100% perfect, and it is just at this point where we want to focus:

How does the technology that allows us to obtain the subtitles work?

What other tools are there to subtitle videos and in other languages?

Why do I have to subtitle the videos?

Before getting into the subject, let’s quickly get into context. This is more than necessary to understand the market trends and thus stay on the crest of the wave.

In short, the future of brands is video marketing . And, although the use of video in marketing plans is nothing new, it is the role that it now holds. Its dissemination can and must be done on all platforms, especially on social networks: Facebook, Instagram, Twitter, Snapchat ….

And if to the above we add the tendency to see videos without sound (85% of Facebook users tend to watch videos in silence), it is more than obvious why many companies and media are investing in subtitling videos. But let’s not go into this in more detail for now.

Let’s return to our focus: to obtain the subtitles we can resort to voice recognition technology . It is a tool that automates and streamlines the manual work of transcription to then take it to subtitles; in other words: convert the audio / video into text, although with some limitations. How does it work?

Voice recognition technology

We can define it as a set of computer methods that allow to convert an audio or video file into text, being the dictation of voice, commercialized since the 80s, the most popular application of this type of technology.

Fortunately, recent technological advances offer us today the opportunity to exploit this tool and apply it in other ways, namely:

  • Subtitling and automatic translation of the video .
  • The indexing and extraction of information from audiovisual documents.
  • The human-machine voice interfaces like Siri.

We focus on points 1 and 2, the limits of speech recognition technology are, for example, its inaccuracy to recognize words or ways of speaking (jargon accents …), transcribe what is said by more than one speaker and mark all the punctuation marks. Also, it is affected by environmental factors, that is, if the ambient sound is very strong, speech recognition will be weak.

The good thing is that these faults are constantly being corrected. The companies that offer this type of service have as a priority the development of their platforms so that they are more and more intelligent. Siri already understands us more😉

If we talk about platforms that offer subtitles, there are some that only offer automatic subtitling such as YouTube and others that offer automatic subtitling plus manual revision, such as the online platform Authôt.

Free and paid tools to get subtitles

We have options like YouTube , which is not bad because it allows us to obtain automatic subtitles or upload our own. Therefore, you have it easy if you are not bothered by certain transcription errors and if the videos will only be published in this medium.

Other tools are those of dictation , such as GoogleDoc, Dictation or Speechnotes which, as the name implies, are not designed precisely to obtain the subtitles with their timecode, but because they are free many people use them.

With a little inventiveness, many users activate the microphone of these platforms and immediately start to shoot the video so that it “dictates” what must be transcribed. Works? If the audio is good, the result will be too.

The detail of these dictation tools is that their process is slow. The transcription is done in the same time of the video, that is, if it lasts one hour, you will have to wait an hour for the platform to transcribe it. Also, you will not be able to export such text in .srt format, which means having to manually complete the synchronization of the subtitles.

On the other hand, there are payment tools to obtain the automatic subtitles and among them some that include services of revision, embedding and even translation. An example would be the online platform Authôt. It has a free version where you can upload 10 min of video or audio.

The interesting thing about this platform is the speed of its speech recognition technology. The audio / video is transformed into text in a few minutes, with a result of 97% effectiveness if the audio is of quality; for example, a 1-hour video is transformed into text in 12 min .

In addition, there are multiple export formats, obviously, the subtitle with its timecode (.srt) and others (txt, .mp3, .mp4, and more). The manual correction service and the translation service are also available.

Why do I have to subtitle the videos?

We can mention at least three reasons .

  1. The habit of watching videos without sound on social networks.
  2. The high engagement of subtitled videos reaches a wider audience (accessibility).
  3. Its usefulness to internationalize the contents if they are translated.

In an investigation carried out by the Animoto company in 2017, the great value of video on the Internet was verified, especially on Facebook, where 85% of the videos are reproduced without sound, adding that 39% of users see the video to the end if it has subtitles . It is worth noting, too, the preference for watching pre-recorded videos (52%). On the other hand, companies that use subtitled videos are favoring digital accessibility . The contents are made more accessible for people who are deaf or hard of hearing, thus complying with the Royal Legislative Decree of November 29, 2013, on the rights of people with disabilities and their social inclusion.

 

Likewise, if the videos have subtitles in other languages , their reach will undoubtedly be greater. This translation practice is applied by major media such as the US press group Condé Nast, which carries magazines such as Vogue, GQ and Vanity Fair.

Finally, you can go further if the subtitles are exported as text to be reused in the cloud. So said content can become an article for the blog of the company and, why not, as an e-book. It is an excellent practice to reuse the subtitles and even better if this benefits the SEO positioning of your website.

 

How to do a Whisky Tours & Tastings Scotland

Whiskey and Scotland go hand in hand. In Edinburgh and the main cities you can find a lot of bars and shops dedicated to the national drink. In many of these places you can try some glasses as an experience. So doing a tour or a whiskey tasting in Scotland is easier than you think.

While here I will give you a list of the main activities that every whiskey lover should know, it is important to say that to go deeper you have to go to the reference website to find a whiskey tour or visit a whiskey distillery in Scotland is Scotland Whiskey Tours .

It is a site that gathers the main whiskey distilleries and the best tours that leave from Edinburgh, Inverness, Glasgow and other cities. It also puts the visitor in direct contact with whiskey producers.

Whiskey tour in Scotland

If you travel to Scotland you can choose to do a whiskey tour in Scotland . Not only will you get to know the best distilleries, but they will also allow you to get to know Scotland in general and admire some of its beautiful landscapes.

It is much more comfortable on a tour because they have transportation, a guide and they prevent you from getting lost on the Scottish routes.

Next, I will mention some of the best whiskey tours in Scotland. However, you may be able to do a free tour . Well, as you know, in some cities this has become very popular, so the only thing you end up paying will be the tip.

If this is the first time you visit Scotland. Then a good option is to hire a whiskey tour in Scotland, which also know the region also allows you to taste the best whiskey glasses.

 

Whiskey and Folklore Tour

This tour will take you to the Waverley Pub where you can taste four classic Scotch whiskeys of malt whiskey . While you also learn about the cultural importance of whiskey and know some stories about Scotland.

The tour promises to offer good information about the culture of Scotland and the role that whiskey plays in it. You can probably listen to live music at the bar and try more whiskey if you wish . The best thing is that the Waverley Pub has whiskey from around the world, but remember that it would be best to try Scotch whiskey.

One day tour at Glengoyne and Deanston distilleries

This tour will take you through the distilleries of Scotland that are considered the best in the world . You can also learn about its ancient history, as you travel through the Scottish Lowlands with a guide in a mini car with air conditioning.

You can also try Scotch whiskey from Glengoyne and Deanston distilleries . You can even explore the shores of Loch Lomond in the Trossachs National Park. In short, this tour will let you know how whiskey is traditionally made and try some freshly produced whiskeys.

And at the end of the tour, you will get to know one of the main attractions of Edinburgh . The famous Trossachs National Park, where you can admire its beautiful landscape or even have lunch. But keep in mind that lunch is not included in the tour, so you may have to pay it separately.

Then, you can visit the Deanston distillery on the banks of the Teith River . This is Scotland’s greenest distillery and you’ll taste two types of Scotch malt whiskey.

Whiskey tasting in Edinburgh

If you are a whiskey lover you should know that in this capital, there are several establishments that you can visit and where you can try the best whiskey glasses . So that you can live the best experience of your life as far as spirits are concerned.

In fact, most distilleries have visitor centers to offer guided tours. In these guided tours, they allow to know the aroma of a traditional distillery and appreciate every drop of whiskey .

If you have previously visited Scotland or simply do not like to adjust to itineraries. You can go to some establishments that offer guided tours and let you taste whiskey in Scotland.

Next, we will tell you some of the establishments where you can do whiskey tasting in Edinburgh .

The Scotch Whiskey Experience

The Scotch Whiskey Experience is located at 354 Castlehill, The Royal Mile, Edinburgh. Here, you can learn about the history of whiskey while enjoying good drinks.

If you want to live a really fun experience and if you have some friends that can accompany you, you can opt for advanced tastings for groups of 10 . With this option, you can enjoy a tour and an advanced tasting of up to 4 special whiskeys.

Some of the things that will teach you, are how to smell, drink and properly enjoy a good whiskey . This is for groups of minimum 10 people and the price per person is approximately 57 euros.

Make a whiskey tour in Scotland

Another option offered by this establishment is a combination of whiskey and food . The food is prepared by the best team of the Amber restaurant, while you will taste 4 excellent whiskeys. This option is for groups of 10 and the price per person is approximately 48 euros.

But if you pay a little more (about 64 euros) you can opt for a tour and tasting with a tutor . You can try private mixes of the tutor’s whiskey experience.

On the other hand, if you want a true experience and at the same time you are a fan of Outlander . You can access the vault with the world’s largest collection of whiskey . While you can also try 4 of the rarest whiskeys in Scotland’s distilleries. However, this option can be much more expensive since it is approximately 551 euros per person. Although it is also much more flexible as it is available for groups of 2 to 12 people, but you must book in advance.

Scotch Malt Whiskey Society

Edinburgh offers weekly tastings at the Scotch Malt Whiskey Society bar, located at 28 Queen Street, Edinburgh. One of them is the tasting of whiskey and hamburgers on Wednesdays. For almost 23 euros, you can taste a hamburger and three glasses of whiskey. Along with a little knowledge about whiskey by some employee.

On the other hand, on Thursdays you can opt for the tasting of smoke, sea and peat together with three glasses of Islay whiskey. This option, has a price of almost 17 euros. But the best option is Saturday, that you can taste a good dish and 3 glasses of whiskey for almost 28 euros .

Scotch Malt Whiskey Society also offers a personalized tasting . This option has a price of almost 33 euros, and allows you to enjoy a personalized tasting according to your tastes.

ScotlandCadenhead store

This is almost always the first stop for those who want to do whiskey tasting in Scotland . It is located at 172 Canongate, Royal Mile, EH88BN. In it, you can find very informed staff and the whiskey that you can try is according to its price (very good of course).

To taste, the store offers its own regional tastings that you must reserve in advance. They include 5 malts, 6 whiskeys and a mixture. They will also let you know about each region, style and category of whiskey in Scotland and all for almost 28 euros. This option is great for beginners.

But if you want a more personalized tasting, and at the same time learn about how barrel or age styles affect whiskey. The staff can customize the tasting for you from almost 35 euros (depending on the whiskey you want). But you must also book early for this option.

Whiski Rooms

This property is located at 4-7 North Bank Street, Edinburgh. Whiski Rooms is well known for its great variety of whiskey , along with fun tastings. But also because of its mix with food and educational experiences.

For about 25 euros you can choose between an introduction to the world of whiskey and tasting. While for almost 28 euros you can combine your dishes with cheese or chocolates in special events.

But if what you want is a deep perspective, and of course luxurious on whiskey. You can pay about 46 euros and taste some of the most expensive whiskey glasses .